The Informed ObserverMar 11, 20236 min readFrom Boom to Bust: Comparing the Collapses of Washington Mutual and Silicon Valley BankExploring the failures of Washington Mutual and Silicon Valley Bank, including their causes, impact on the US economy, and regulatory issues
The Informed ObserverMar 1, 20233 min readThe Importance of Consumer Preferences in Market Research: Lessons Learned from Coca-Cola's New CokeThe literature review examines the failure of Coca-Cola's New Coke and the lessons learned for market research, emphasizing consumers prefer
The Informed ObserverDec 9, 20225 min readWhat is Market Research?Discover the benefits of market research for businesses: identify customers, trends, and competitors, & develop strategies.